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Coachella, 354 days away.

Sorry for the lack of activity!

After all the Coachella-related festivities in the past month, we’ve been quite TKO’ed as of late. Mainly just needed to take time to pause and reflect on our weekend, and our overall journey thus far. Don’t know about you, but we feel like time is FLYING! This time last year, Groove Monsters didn’t exist. We were just two dudes in a group that all went to Coachella 2010, and came out realizing that pursuing a life of art and positivity was what we wanted. Fast forward to one year later, and we find ourselves performing in front of our best friends and the Coachella crowd for 45 minutes alongside Cut Copy & Magnetic Man…f*cking unbelievable. This opportunity was truly the experience of a lifetime, and for helping us get to this point with your love, we thank you.

Now, regarding our set…




HOLY SHIT THAT WAS FUN. So thankful that people were diggin’ our tunes! To still draw a crowd despite the big conflicting acts was amazing. There was a moment during Adele where where we remember looking up and seeing everyone with the biggest smiles, raging their faces off!! Safe to say we brought out everyone’s inner groove monster and that, ladies and gentlemen, is what it’s all about.

Choosing tracks was not an easy task. While showcasing the groovy vibe we love, we wanted to make sure we gave you a feel of who we are and what we’re about. Our set integrates funk to electro, and was designed to be a 46-minute music experience. Additionally, we’re all about showing love to producers who aren’t on Beatport’s Top 100 so check out the tracklist for those gems!

Without further ado here is Volume 3, our set from the EnergyFACTory!!

Coachella ‘11 Energy FACTory Set by Groove Monsters

Moving on, here are our favorite 3 performances that we experienced each day!

Friday:

1. Monarchy

2. A-Trak

3. The Chemical Brothers

Saturday:

1. Empire of the Sun

2. Two Door Cinema Club

3. Steve Angello

Sunday:

1. Kanye West

2. Chase and Status

3. Ratatat

Honorable Mentions:

The Twelves

Laidback Luke

Freelance Whales

Foals

Mumford & Sons

In the midst of all the craziness, we tried to take pictures to document the weekend.  Here are some pictures from our view of the festival.  You can see a lot more pictures from our Art Director, 12FV, who did a Coachella Album for Lookbook.nu (trust us, his pictures are much sicker)

11-car caravan…might be a record.

Hello Coachella!

The group getting filled up for Friday!

Spicy Pie! (definitely worth the $7)

Decorate your own mushrooms.

The Twelves!

At the Energy FACTory!

Our favorite of the entire weekend, Monarchy!

Our amazing Dino costumes from Ruckus Threads, hollerrrrr!

Beating the heat by shotgunning Tecates…

Nas & Damian Marley were AWESOME.

Getting our minds blown by Empire of the Sun!

The Bloody Beetroots Death Crew 77

Fireworks for Kanye

Goodbye Coachella, once again you have treated us well… til next year!

Now that the high of the weekend is over, time to refocus our energy to what’s ahead. Life is what you make of it, so here’s to a bigger and brighter future for Groove Monsters and our community!

12FV. | C+A+D | Ruckus Threads | GM

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